# instarea — money making software

> instarea is a Slovak B2B software product factory founded in 2008 by Peter Fusek. We invent, build, and commercialize next-generation SaaS for telecom, banking, government and enterprise clients in CEE, EU and the Gulf.

## About
- Founded: 4 January 2008 (18+ years)
- HQ: Bratislava, Slovakia — Staré Grunty 7b (office), Ďatelinová 5530/10 (registered)
- Legal: instarea s.r.o. | IČO: 51642841 | IČ DPH: SK2120760235
- CEO: Mgr. Peter Fusek
- Core team: 2–10 employees
- History: formerly part of Adastra Group (2023–2025), now independent
- Website: https://instarea.com | SK: https://instarea.sk
- Detailed index: https://instarea.com/llms-full.txt

## Current Products
- [Market Locator / Crowdspector](https://instarea.com/products/market-locator): Telco big-data monetization for mobile operators — geolocation, targeted SMS/RCS campaigns, population analytics. Slovak Telekom, Orange, O2 SK/CZ, T-Mobile CZ, STC, ZSSK.
- [Crowdspector](https://instarea.com/products/crowdspector): Enterprise geolocation & data monetization platform — the underlying product sold as Market Locator and Slisor.
- [RGL — Real-time Geolocation Service](https://instarea.com/products/geo-location-service): Real-time SIM-based geolocation service for operators and enterprises. Event-driven geofence API.
- [DisciplineWorkflow](https://instarea.com/products/disciplineworkflow): All-in-one business process automation — CRM, task management, reporting. Deployed at Griesebach (Berlin).
- [HomeGrif](https://instarea.com/products/homegrif): Equity release for Central European seniors 50+. Piloting CZ and SK.
- [Callinspector](https://instarea.com/products/callinspector): Telecom expense management platform. Whitelabel as SmartBill at Slovak Telekom since 2010.
- [SmartBill](https://instarea.com/products/smartbill): Callinspector whitelabel for Slovak Telekom subscribers.
- [Trainspector](https://instarea.com/products/trainspector): Revenue assurance and fare monitoring for public transport via SIM geolocation.
- [ServiceHub](https://instarea.com/products/servicehub): Unified technical product platform for MNO services and GEO APIs. Live at Slovak Telekom (2025), Orange in discussion (2026).
- [Autoniq](https://instarea.com/products/autoniq): Automotive fleet management and dealership operations platform built on DisciplineWorkflow. Deployed at Autopolis.
- [Griesebach CRM](https://instarea.com/products/griesebach-crm): Custom CRM modernization for Berlin art auction house Villa Grisebach.
- [ČSOB Leasing CRM](https://instarea.com/products/csob-leasing-crm): Custom CRM frontend for leasing operations in Slovakia.
- [healthy-future.sk](https://instarea.com/products/healthy-future): Nonprofit patient experience and advocacy platform. Powered by instarea.

## Recently Sunset (2026)
Products discontinued 2026-04-30. Pages + case studies preserved as historical reference; reactivation possible on request.

- [Realtime Conversation Survey AI](https://instarea.com/products/realtimeai): AI platform that powered PulseShape, GrandpaCheck, and Replica.city. Discontinued 2026-04-30 alongside its three product surfaces (2023–2026).
- [PulseShape](https://instarea.com/products/pulseshape): AI organizational pulse-checks with live conversations. Discontinued 2026-04-30. Deployed at VÚB Banka (Intesa Sanpaolo) 2021–2026.
- [Replica.city](https://instarea.com/products/replicacity): AI living replicas that mirror human survey responses. Discontinued 2026-04-30. Used by Tatra banka and Bratislava Region 2022–2026.
- [GrandpaCheck](https://instarea.com/products/grandpacheck): Daily AI phone check-ins for elderly living alone. Pilot concluded 2026-04-30. Piloted with Bratislava Region 2023–2026.

## Past Products
- [Slisor (Crowdspector for STC)](https://instarea.com/products/slisor): Crowdspector deployment for Saudi Telecom — BigData monetization, IoT insurance, digital billboard measurement. 2019–2021.
- [SKPay](https://instarea.com/products/skpay): Transaction banking system for 365.bank and Slovak Post (card issuing/accepting). 2013–2016.
- [QikkDB](https://instarea.com/products/qikkdb): GPU-accelerated columnar database for real-time analytics using CUDA. Built 2019–2022, now open-source community-maintained.
- [InvestButton](https://instarea.com/products/investbutton): One-click investment platform for retail investors. White-label for banks. 2017–2019.
- [DingoDot](https://instarea.com/products/dingodot): AI-powered automated bookkeeping tool. 2020–2022.
- [BannerFarm](https://instarea.com/products/bannerfarm): Banner and digital asset management platform for marketing creatives. 2016–2019.
- [StartupAwards](https://instarea.com/products/startup-awards): Voting platform for Central European Startup Awards (CESA). 2017–2020.
- [Tellstory](https://instarea.com/products/tellstory): AI-powered content generation and storytelling platform. 2018–2020.
- [Elysium Spa](https://instarea.com/products/elysium-tech-spa): Full-stack IoT — hardware design, building tech, smart wellness operations. 2016–2020.
- [Callinspector SE](https://instarea.com/products/callinspector-se): On-premise Callinspector for enterprise customers. 2010–2020.

## Services
- [SaaS Optimization](https://instarea.com/products/saas-optimization): Replace bloated enterprise SaaS with right-sized, AI-built applications. 50–70% cost reduction in 90 days.
- [Legacy Modernization](https://instarea.com/products/legacy-modernization): Transform legacy systems using AI-powered vibe coding — multi-year programs compressed into 90-day sprints.

## Case Studies
- [Market Locator — telco data monetization for SK/CZ/SA operators](https://instarea.com/case-studies/market-locator)
- [PulseShape — AI employee pulse checks at VÚB Banka](https://instarea.com/case-studies/pulseshape)
- [DisciplineWorkflow — business automation for Griesebach](https://instarea.com/case-studies/disciplineworkflow)
- [Griesebach CRM — art auction house modernization](https://instarea.com/case-studies/griesebach-crm)
- [Replica.city — AI survey replicas for banking and government](https://instarea.com/case-studies/replica-city)

## Key Facts
- Awards: Deloitte Technology Fast 50 CEE #27, FT 1000 Europe, Gartner Cool Vendor nomination, CESA finalist.
- Clients: Slovak Telekom, Orange, O2 SK/CZ, T-Mobile CZ, STC (Saudi), VÚB Banka, Tatra banka, ČSOB Leasing, Griesebach, Autopolis, ZSSK, Bratislava Region, 365.bank, Slovak Post, Slovenské elektrárne.
- Tech stack: Nuxt 4 / Vue 3 / TypeScript, Python, Tailwind CSS, Turso (libsql), Drizzle ORM, Railway.

## Company Timeline
- Timeline page: https://instarea.com/updates
- JSON API: https://instarea.com/api/updates
- RSS feed: https://instarea.com/feed.xml

## Pages
- [About](https://instarea.com/about)
- [Products (landing)](https://instarea.com/products)
- [Services](https://instarea.com/services)
- [Case Studies](https://instarea.com/case-studies)
- [Updates / News](https://instarea.com/updates)
- [Technology](https://instarea.com/technology)
- [Team](https://instarea.com/team)
- [Contact](https://instarea.com/contact)
- [Brand](https://instarea.com/brand)

## Social
- LinkedIn: https://linkedin.com/company/instarea/
- Facebook: https://facebook.com/instarea/
- Instagram: https://instagram.com/instarealife/
- X / Twitter: https://x.com/instarealife
- GitHub: https://github.com/instarea-sk
- Discord: https://discord.gg/tVehRvKYCP

## Optional
- [Detailed index (llms-full.txt)](https://instarea.com/llms-full.txt): Full product descriptions, clients per product, financials, timeline, authority signals.
- [Brand design manual (PDF)](https://instarea.com/brand/instarea-design-manual.pdf)
- [Sitemap](https://instarea.com/sitemap_index.xml)