# instarea — money making software (detailed index)

> instarea is a Slovak B2B software product factory. We invent, build, and commercialize next-generation SaaS.
> For a short summary, see: https://instarea.com/llms.txt

## About instarea
instarea is a Slovak software product factory founded on 4 January 2008 by Peter Fusek. We design, build, and commercialize next-generation B2B SaaS solutions for telecommunications, banking, government, and enterprise clients across Central Europe, the EU, and the Gulf region.

**Our philosophy:** We are a product factory, not an agency. We invent products we believe in, deploy them at enterprise clients, and commercialize them independently. Enterprise experience with startup mindset, powered by GenAI.

**Categories we operate in:** telco data monetization, geolocation analytics, AI-moderated surveys and pulse-checks, equity release, business process automation, legacy modernization, and SaaS optimization.

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## Current Products (active in 2026)

### Market Locator / Crowdspector
- **What:** Telco big-data monetization platform for mobile operators
- **URL:** https://instarea.com/products/market-locator · https://marketlocator.sk
- **Status:** Production (since 2014)
- **Clients:** Slovak Telekom, Orange SK, O2 SK, O2 CZ, T-Mobile CZ, STC (Saudi Arabia), ZSSK (Slovak Railways)
- **Description:** Turns mobile operator geolocation consents into targeted marketing campaigns, footfall analytics, and real-time GEO APIs. GDPR-compliant consent management for 1st and 3rd party data. Processes anonymized subscriber location data for retail, transport, and government insights.
- **Evolution:** Phase 1 (2014–2017) internal operator tools · Phase 2 (2017–2023) GEO API and railway analytics · Phase 3 (2024+) GenAI-powered campaign intelligence with natural-language queries.
- **Asset value:** €2–4M | Annual revenue: €1M+

### Crowdspector
- **What:** Enterprise geolocation & data monetization platform (base product of Market Locator / Slisor)
- **URL:** https://instarea.com/products/crowdspector
- **Status:** Production (since 2010)
- **Description:** The shared technical core beneath Market Locator, Slisor, and custom operator deployments. Consent management, anonymized geo analytics, GEO API.

### RGL — Real-time Geolocation Service
- **What:** Real-time SIM-based geolocation service for operators and enterprises
- **URL:** https://instarea.com/products/geo-location-service (previously /products/geo-location-api, 301 redirect)
- **Status:** Beta (2025)
- **Description:** Event-driven geofence API. Fires real-time events on area entry/exit so campaign systems can trigger personalized RCS/SMS notifications. Part of the ServiceHub platform.

### DisciplineWorkflow
- **What:** All-in-one business process automation platform
- **URL:** https://instarea.com/products/disciplineworkflow
- **Status:** Production (since 2019)
- **Clients:** Griesebach (Berlin art auction house)
- **Description:** Combines CRM, task management, reporting, and workflow automation. Visual workflow builder for approvals, escalations, and notifications. Kanban boards, deal pipelines, custom dashboards. Foundation for Autoniq automotive fleet management.
- **Asset value:** €1–1.5M | Annual revenue: €0.5M+

### HomeGrif
- **What:** Equity release for Central European seniors 50+
- **URL:** https://instarea.com/products/homegrif · https://homegrif.cz
- **Status:** Pilot (Czech Republic, Slovakia)
- **Description:** Lifetime home equity release without selling. Seniors receive monthly pension supplements. No debt, no interest, no repayment schedule. Fully regulated with consumer-protection safeguards.

### Callinspector / SmartBill
- **What:** Telecom expense management platform
- **URL:** https://instarea.com/products/callinspector · SmartBill: https://instarea.com/products/smartbill · https://smartbill.telekom.sk
- **Status:** Production (since 2010 · 15+ years)
- **Clients:** Slovak Telekom (millions of subscribers), Tatra banka, Slovenské elektrárne (historical), Messer Tatragas (historical)
- **Description:** Analyzes telecom bills and usage patterns. Whitelabel deployment as SmartBill at Slovak Telekom. Detailed call, data, and SMS breakdowns with tariff optimization recommendations.
- **Asset value:** €0.7M | Annual revenue: €0.2M+

### Trainspector
- **What:** Revenue assurance and fare monitoring for public transport
- **URL:** https://instarea.com/products/trainspector
- **Status:** Beta (2025)
- **Description:** Uses SIM geolocation data from mobile operators to detect fare evasion across rail and bus networks. Cross-references anonymized location data with ticket validation records for targeted inspection.
- **Asset value:** €0.5M | Annual revenue: €0.3M+

### ServiceHub
- **What:** Unified technical product platform for MNO services
- **URL:** https://instarea.com/products/servicehub
- **Status:** Beta (2025)
- **Installations:** Slovak Telekom (live since 2025) · Orange SK (in discussion, expected 2026)
- **Description:** Next-generation platform unifying all operator-facing services — GEO API (RGL), campaign management, consent management, corporate customer self-service. API-first architecture replacing fragmented operator tooling.

### Autoniq
- **What:** Automotive fleet management and dealership operations platform
- **URL:** https://instarea.com/products/autoniq
- **Status:** Production (since 2019)
- **Clients:** Autopolis
- **Description:** Built on DisciplineWorkflow. Covers vehicle inventory, test-drive management, dealership operations.

### Griesebach CRM
- **What:** Art auction house CRM modernization
- **URL:** https://instarea.com/products/griesebach-crm
- **Status:** Production (since 2023)
- **Clients:** Villa Grisebach (Berlin — one of Europe's leading art auction houses)
- **Case study:** https://instarea.com/case-studies/griesebach-crm

### ČSOB Leasing CRM
- **What:** Custom CRM frontend for leasing operations
- **URL:** https://instarea.com/products/csob-leasing-crm
- **Status:** Production (since 2022)
- **Clients:** ČSOB Leasing Slovakia
- **Description:** Modern web interface for leasing application processing, customer management, and portfolio tracking.

### healthy-future.sk
- **What:** Nonprofit patient experience platform
- **URL:** https://instarea.com/products/healthy-future · https://healthy-future.sk
- **Status:** Production (since 2023)
- **Description:** Connecting patients with support resources and community. Powered by instarea.

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## Recently Sunset (2026)

Products discontinued on 2026-04-30. Product pages, case studies, and all related assets (screenshots, customer logos, descriptions) preserved as historical reference. Reactivation is possible on request — MDM data, designs, and infrastructure remain intact.

### Realtime Conversation Survey AI
- **What:** AI platform that powered conversational surveys, pulse-checks, and living replicas
- **URL:** https://instarea.com/products/realtimeai
- **Status:** Discontinued 2026-04-30 (2023 – 2026)
- **Description:** Shared AI backbone beneath PulseShape, GrandpaCheck, and Replica.city. Managed dynamic question adaptation, live pattern detection, and digital-twin replica generation. Discontinued alongside its three product surfaces — the three surfaces were its entire purpose; with all three sunset, the umbrella platform follows.

### PulseShape
- **What:** AI-powered organizational pulse-checks with live conversations
- **URL:** https://instarea.com/products/pulseshape · https://pulseshape.com (redirects)
- **Status:** Discontinued 2026-04-30 (2021 – 2026)
- **Clients (historical):** VÚB Banka (Intesa Sanpaolo Group), SADA (Saudi Arabia, proposed)
- **Description:** Dynamic AI conversations that replaced static surveys. Questions adapted based on responses; real-time pattern detection surfaced blockers, morale trends, and collaboration gaps. Fully anonymized. Weekly or monthly pulse-checks.
- **Case study (preserved):** https://instarea.com/case-studies/pulseshape

### Replica.city
- **What:** AI living replicas that mirror human survey responses
- **URL:** https://instarea.com/products/replicacity · https://repli.city (redirects) · https://replica.city (redirects)
- **Status:** Discontinued 2026-04-30 (2022 – 2026)
- **Clients (historical):** Tatra banka, Bratislava Region (Bratislavský kraj)
- **Description:** Living digital twins of real survey respondents that could answer new questions as if asking the original respondents. Statistically valid results in minutes instead of weeks. Replicated entire population segments — age groups, regions, income brackets.
- **Case study (preserved):** https://instarea.com/case-studies/replica-city

### GrandpaCheck
- **What:** Daily AI phone check-in for elderly living alone
- **URL:** https://instarea.com/products/grandpacheck · https://grandpacheck.com (redirects)
- **Status:** Discontinued 2026-04-30 (2023 – 2026, pilot concluded)
- **Clients (historical):** Bratislava Region (government pilot)
- **Description:** Warm, humanlike AI phone calls checked on elderly people every day. Detected changes in routine, mood, or cognitive patterns. Family members received instant notifications on anomalies. No smartphone required — worked on any phone.

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## Past Products

### Slisor (Crowdspector for STC)
- **URL:** https://instarea.com/products/slisor
- **Period:** 2019–2021 · STC deployment in Saudi Arabia
- BigData monetization, IoT insurance analytics, digital billboard audience measurement, Arabic-localized operator dashboards.

### SKPay
- **URL:** https://instarea.com/products/skpay
- **Period:** 2013–2016
- Transaction banking system for 365.bank and Slovak Post. Card issuing and accepting platform.

### QikkDB
- **URL:** https://instarea.com/products/qikkdb · https://github.com/qikkDB/qikkdb
- **Period:** 2019–2022
- GPU-accelerated columnar database using CUDA parallel computing. Built by instarea, now open-source and community-maintained.

### InvestButton
- **URL:** https://instarea.com/products/investbutton
- **Period:** 2017–2019
- One-click investment platform for retail investors. White-label solution for banks and fintechs.

### DingoDot
- **URL:** https://instarea.com/products/dingodot
- **Period:** 2020–2022
- AI-powered automated bookkeeping tool.

### BannerFarm
- **URL:** https://instarea.com/products/bannerfarm
- **Period:** 2016–2019
- Digital asset management for marketing creatives. Centralized management, versioning, distribution.

### StartupAwards
- **URL:** https://instarea.com/products/startup-awards
- **Period:** 2017–2020
- Voting platform for Central European Startup Awards. Public voting across CEE countries.

### Tellstory
- **URL:** https://instarea.com/products/tellstory
- **Period:** 2018–2020
- AI-powered content generation and storytelling. Automated narrative creation from structured data.

### Elysium Spa
- **URL:** https://instarea.com/products/elysium-tech-spa · https://elysiumspa.sk
- **Period:** 2016–2020
- Full-stack IoT project: hardware design, microcontroller programming, building cabling, climate control automation, smart booking.

### Callinspector SE
- **URL:** https://instarea.com/products/callinspector-se
- **Period:** 2010–2020
- On-premise Callinspector for enterprise customers before SaaS pivot.

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## Services

### SaaS Optimization
- **URL:** https://instarea.com/products/saas-optimization
- Replace bloated enterprise SaaS with right-sized, AI-built applications. Typical 50–70% cost reduction achieved in 90 days. Using Claude Code, GitHub Copilot, and GPT-4 for rapid development.

### Legacy Modernization
- **URL:** https://instarea.com/products/legacy-modernization
- Transform legacy systems using AI-powered vibe coding. Compress multi-year migration programs into 90-day sprints. Modern architecture with full test coverage.

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## Case Studies
1. [Market Locator — telco data monetization across 6 operators in 3 countries](https://instarea.com/case-studies/market-locator)
2. [PulseShape — AI employee pulse checks replacing static surveys at VÚB Banka](https://instarea.com/case-studies/pulseshape)
3. [DisciplineWorkflow — business process automation for Griesebach](https://instarea.com/case-studies/disciplineworkflow)
4. [Griesebach CRM — art auction house legacy CRM modernization](https://instarea.com/case-studies/griesebach-crm)
5. [Replica.city — AI survey replicas for banking and government research](https://instarea.com/case-studies/replica-city)

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## Company Details
- **Legal name:** instarea s.r.o.
- **Founded:** 4 January 2008
- **CEO:** Mgr. Peter Fusek
- **Registered office:** Ďatelinová 5530/10, 821 01 Bratislava, Slovakia
- **Operating office:** Staré Grunty 7b, 841 04 Bratislava, Slovakia
- **IČO:** 51642841 | **DIČ:** 2120760235 | **IČ DPH:** SK2120760235
- **Register:** Mestský súd Bratislava III, oddiel: Sro, vložka č. 127864/B
- **IBAN:** SK3011000000002948170046 (Tatra banka)
- **Insurance:** Allianz — €1,000,000
- **Team size:** 2–10 core employees
- **History:** formerly part of Adastra Group (2023–2025), now independent

## Awards & Recognition
- Deloitte Technology Fast 50 Central Europe #27
- Financial Times FT 1000 Europe's Fastest Growing Companies
- Gartner Cool Vendor nomination
- Central European Startup Awards finalist

## Client List
Slovak Telekom, Orange Slovakia, O2 Slovakia, O2 Czech Republic, T-Mobile Czech Republic, STC (Saudi Arabia), VÚB Banka (Intesa Sanpaolo), Tatra banka, ČSOB Leasing, Villa Grisebach (Berlin), Autopolis, ZSSK (Slovak Railways), Bratislava Region, 365.bank, Slovak Post, Slovenské elektrárne.

## Languages & Regions
- Languages: English (instarea.com, default), Slovak (instarea.com/sk, instarea.sk)
- Primary markets: Slovakia, Czech Republic, Germany, Saudi Arabia
- hreflang: en ↔ sk on every canonical page

## Links
- Website: https://instarea.com
- Products: https://instarea.com/products
- Services: https://instarea.com/services
- Case Studies: https://instarea.com/case-studies
- Updates: https://instarea.com/updates
- About: https://instarea.com/about
- Technology: https://instarea.com/technology
- Team: https://instarea.com/team
- Brand manual: https://instarea.com/brand/instarea-design-manual.pdf
- LinkedIn: https://linkedin.com/company/instarea/
- Facebook: https://facebook.com/instarea/
- Instagram: https://instagram.com/instarealife/
- X / Twitter: https://x.com/instarealife
- GitHub: https://github.com/instarea-sk
- Discord: https://discord.gg/tVehRvKYCP
- Updates JSON API: https://instarea.com/api/updates
- Updates RSS: https://instarea.com/feed.xml
- Short index: https://instarea.com/llms.txt